The Engagement Framework: Lab-to-Launch Accelerator

We don't just give advice; we engineer solutions. Our proprietary framework bridges the gap between culinary art and industrial science, ensuring your product is not just delicious, but reproducible, scalable, and profitable.

Lab-to-Launch Framework: From Production to Market Leadership
How We Engage

Flexible Engagement Models

We offer flexible engagement models to fit your stage of growth.

The Sprint

Best For: Solving Specific Bottlenecks

A focused, short-term engagement to fix a specific manufacturing issue, validate a single formula, or audit a co-packer.

The Architect

Best For: End-to-End Innovation

A project-based partnership taking a concept from "Napkin to Shelf." We handle R&D, sourcing, and commercialization.

The Partner

Best For: Retainer / Virtual CSO

Ongoing technical leadership for scaling brands. We act as your Chief Science Officer, managing QA, supply chain shifts, and line extensions.

Why This Framework Wins

Commercial Reality First

Commercial Reality First

We don't create science projects; we create sellable products. Every formula is designed with the final manufacturing equipment in mind.

Speed to Market

By overlapping R&D with Supply Chain sourcing (Phase 2 & 3), we cut months off traditional timelines.

Data-Driven Innovation

We use sensory data and shelf-life metrics to validate decisions, removing the guesswork from scaling.

01

Diagnose & Define

The Technical Audit

Before we formulate, we investigate. We align business goals with technical reality using data-driven analysis.

Focus: Feasibility, Strategy, & Bottleneck Identification

  • For New Innovations: We define the "Gold Standard" prototype and assess the technical feasibility of your concept against current market regulations and ingredient availability.
  • For Manufacturing Issues: We perform a Root Cause Analysis on your current production line to identify specific variables causing bottlenecks, waste, or inconsistency.
  • Market & Data Analysis: Statistical analysis of market size, competitive landscape, and consumer research to validate product-market fit and inform positioning strategy.
  • Financial Modeling: Data-driven COGS analysis, margin modeling, and unit economics to ensure commercial viability before scaling.
Deliverables: Technical Roadmap, Risk Assessment, COGS (Cost of Goods Sold) Target Analysis, Market Sizing Report, Competitive Intelligence Analysis
02

Agile R&D & Formulation

Where Food Science Meets Creativity

We iterate quickly to perfect the product.

Focus: Innovation, Shelf-Life, & Cost Engineering

  • Benchtop Development: Rapid prototyping to hit flavor, texture, and nutritional targets.
  • Functional Optimization: Solving for stability, suspension, emulsion, or preservation challenges.
  • Cost-Engineering: Reformulating to reduce costs without sacrificing quality by sourcing alternative ingredients or optimizing usage rates.
Deliverables: Final Formulations (by weight), Nutrition Facts Panels, Ingredient Statements
03

Smart Scale-Up & Commercialization

Translating Grams to Tons

The "Valley of Death" for most food brands—this is where we thrive.

Focus: Manufacturing, Process Engineering, & Efficiency

  • Pilot Trials: Running small-batch production to validate the formula outside the lab.
  • Co-Man Vetting & Onboarding: Identifying the right manufacturing partner and translating the SOPs (Standard Operating Procedures) for their specific equipment.
  • Bottleneck Breaking: On-site technical support to calibrate equipment, adjust thermal processes, and ensure line speeds meet margin requirements.
Deliverables: Robust SOPs, HACCP Plan Support, Manufacturing Manuals

See how we increased line efficiency by 40% for a leading beverage brand.

04

Validate & Go-to-Market

Ready to Win on the Shelf

Ensuring your product is legal, safe, and ready to win—with data-driven strategies that accelerate market penetration.

Focus: Regulatory Compliance, QA/QC, & Launch Support

  • Regulatory Review: USDA/FDA compliance checks, claims validation (e.g., "Keto," "Gluten-Free"), and label reviews.
  • Shelf-Life Validation: Designing and managing accelerated or real-time shelf-life studies.
  • First Production Run: We stand on the line during the first commercial run to troubleshoot in real-time and sign off on quality.

Go-to-Market Strategy & Growth Acceleration

  • Market Entry Planning: Channel strategy, distribution partner identification, and retail/online positioning.
  • Brand Positioning: Messaging frameworks that differentiate your product and resonate with target consumers.
  • Launch Analytics: Pre-launch market sizing, competitive analysis, and pricing strategy informed by data.
  • Customer Acquisition: Data-driven customer segmentation and acquisition channel optimization.
Deliverables: Certificate of Analysis (CoA) Templates, QA/QC Protocols, Final Production Sign-off, GTM Playbook, Channel Strategy, Launch Analytics Dashboard
05

Marketing & Sales Scaling

Sustained Growth Acceleration

Beyond launch, we optimize marketing spend and scale sales operations to drive sustainable revenue growth.

Focus: Marketing Optimization, Sales Operations, & Revenue Scaling

  • Marketing Mix Optimization: Continuous MMM analysis to reallocate budget across channels based on incrementality and ROI. We identify underperforming channels and scale winners.
  • Customer Acquisition Scaling: Channel expansion strategies, creative testing frameworks, and conversion rate optimization across paid, organic, and partnership channels.
  • Sales Operations & Enablement: Sales process design, CRM optimization, territory planning, and sales team training for retail and distributor relationships.
  • Retention & LTV Optimization: Customer lifecycle programs, subscription model design, and loyalty initiatives to maximize customer lifetime value.
  • Channel Expansion: New market entry, additional retail partnerships, and international expansion strategies backed by market analysis.
  • Performance Analytics & Reporting: Real-time dashboards tracking KPIs, marketing ROI, sales pipeline, and revenue forecasting for data-driven decision making.
Deliverables: Marketing Optimization Roadmap, Sales Playbook, Performance Dashboards, Channel Expansion Plan, Customer Retention Programs, Quarterly Growth Reviews
Data-Driven Growth

Data Science & Go-to-Market Strategy

We combine advanced analytics with marketing strategy to accelerate revenue growth and optimize every stage of your go-to-market journey.

Data Science & Marketing Analytics

Our data science capabilities bring rigorous analytical frameworks to growth strategy, removing guesswork and optimizing marketing spend across channels.

  • Marketing Mix Modeling (MMM): Advanced statistical models to measure true incrementality of marketing channels, optimize budget allocation, and forecast ROI. We build custom MMM frameworks tailored to your data infrastructure and business model.
  • Incrementality Testing: Designed experiments (A/B tests, geo-experiments, holdout groups) to measure causal impact of marketing activities and validate channel effectiveness.
  • Customer Lifecycle Modeling: Predictive models for customer acquisition, retention, and lifetime value—enabling data-driven decisions on where to invest in the customer journey.
  • Attribution & Measurement: Multi-touch attribution frameworks that account for cross-channel interactions and provide actionable insights for budget reallocation.
  • Market Research Analytics: Statistical analysis of consumer research, sensory data, and market trends to inform product positioning and messaging strategy.

Our team brings experience from Meta and leading growth agencies, applying enterprise-level analytics to food brand scaling.

Go-to-Market Strategy & Execution

From market entry to scale, we develop and execute GTM strategies that accelerate revenue growth and market penetration.

  • Market Entry & Expansion Planning: Data-driven market sizing, competitive landscape analysis, and entry strategy for new geographies or channels. We identify whitespace opportunities and prioritize markets based on ROI potential.
  • Channel Strategy & Distribution: Retail vs. DTC optimization, distributor partner selection, and channel mix analysis. We help you navigate trade spend, slotting fees, and distribution economics.
  • Brand Positioning & Messaging: Consumer research synthesis, competitive differentiation frameworks, and messaging that resonates with target segments. We translate product benefits into compelling brand narratives.
  • Pricing Strategy: Price elasticity analysis, competitive pricing intelligence, and margin optimization across channels. We balance premium positioning with volume targets.
  • Customer Acquisition & Retention: Channel-specific acquisition strategies, retention program design, and customer segmentation for targeted marketing. We optimize CAC/LTV ratios and build sustainable growth loops.
  • Launch Analytics & Optimization: Pre-launch forecasting, post-launch performance tracking, and rapid iteration based on real-time data. We set up measurement infrastructure and dashboards for ongoing optimization.

Every GTM decision is backed by data—from initial market sizing to ongoing channel optimization.

Get in Touch

This will help me respond to your query via an email.

What would you like to discuss?